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Project 02 / 07 · Live · App Store as BB - Sports

bebetter

Computer vision meets real-world sports coaching.

An AI-powered skiing analysis application that transforms videos into personalized technical feedback.

bebetter: "Ski stronger, smoother, and smarter" over a snowy slope
Role
Co-founder & CEO
Year
2025–now
Stack
SwiftUI, YOLO, ByteTrack, ViTPose, cloud video upload, Sign in with Apple, Google Sign-In, push and deep links, Next.js
Status
Live · App Store as BB - Sports
Link
bebettersport.com ↗
160+Riders
150+Video analyses, 2025 season
10Paid analyses in the first two weeks

01 · Context

bebetter is an AI ski-coaching product, spun out of SnowMatch. I co-founded it and I am CEO. The engineering I did is the iOS application and the path from a video of a run to technical feedback.

02 · Problem

"I know I'm doing something wrong, but I can't see it myself." Private lessons are expensive and hard to schedule, and sensor-based tools give you numbers without video. bebetter is a spin-off of SnowMatch that brings video feedback to every skier.

03 · My responsibilities

  • Co-founded the product
  • Built the iOS application in SwiftUI
  • Developed the video-processing workflow
  • Integrated object detection, tracking and pose estimation with YOLO, ByteTrack and ViTPose
  • Developed the technical feedback
  • Integrated cloud infrastructure and video uploads
  • Launched the product on the App Store

04 · Architecture

A skier uploads a run. The pipeline finds them, follows them down the slope, estimates pose, and turns that into technical feedback. I built the SwiftUI app around that workflow and connected the upload path to cloud infrastructure.

From a run to feedback

  1. 01Video uploadThe skier sends a run
  2. 02Skier detectionYOLO
  3. 03TrackingByteTrack
  4. 04Pose estimationViTPose
  5. 05Technical analysisWhat the motion shows
  6. 06FeedbackSomething the skier can use

Simplified public view.

05 · Technical decisions

  • Detection, tracking and pose use YOLO, ByteTrack and ViTPose.
  • Video upload goes through cloud infrastructure I integrated, alongside the iOS app.
  • Shared video links open the bebetter web page. The in-app skill score is BB IQ.

06 · Results

Live on the App Store as BB - Sports and on bebettersport.com, which shows 160+ riders and coaching at resorts from Aspen to Whistler. The 2025 season completed 150+ video analyses, including 10 paid analyses in the first two weeks.

BB - Sports app: AI view of a skier with pose overlay
BB - Sports app: feed with technique feedback
BB - Sports app: compete with friends ranking
BB - Sports app: shareable profile and stats
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